National Ski Patrol-Subaru Ambassador Program

The National Ski Patrol-Subaru ambassador program promotes our shared values of service, safety, and reliability. As part of the historic partnership, each year National Ski Patrol (NSP) and Subaru choose 9 active ski patrollers from all over the country to be members of this team. Each Ambassador supports the partnership by sharing stories and images of their life as an active ski patroller on one or more platforms. Of the nine ambassadors, 3 are social media influencers, 3 are bloggers and storytellers, 2 are event/leadership representatives, and one is a year round/bike patroller.

The ambassadors are chosen based on their social media following and content, unique stories, photography skills, involvement with NSP, and other factors. Storytellers are responsible for creating written and video blogs to post on NSP’s website, social media platforms, and emails. These blogs tell their unique ski patrol story. Social media ambassadors are responsible for creating unique social media content that reflects their lifestyle and how Subaru and NSP shape it. They also participate in NSP national account takeovers. Event/Leadership ambassadors attend local and national outdoor industry events whenever possible. Finally, the year round/summer patroller falls into a combination of all categories.

Based on their ability to fulfill the requirements, each ambassador receives a 2022 NSP wrapped Subaru vehicle for personal and professional use over the course of a year. It is meant to help patrollers get to their mountain safely and support their life’s adventure. While the vehicle does not have to be featured in the content the ambassador produces, it should facilitate the lifestyle and activities that are central to the ambassador’s story.

To learn more and apply to become a 2021 – 2022 NSP-Subaru ambassador please fill out the application below. Individuals are allowed to apply for all 4 categories.  The application deadline is July 31, 2021 at 11:59pm MST. For more information please feel free to email marketing@nsp.org.

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